Exhibition Invitation from JOYA | The 21st China (Shenzhen) International Brand Underwear Fair & China Intimate Apparel Culture Week 2026

Mar. 18, 2026

The 21st China (Shenzhen) International Brand Underwear Fair (SIUF) together with China Intimate Apparel Culture Week 2026 will be held at Shenzhen Convention & Exhibition Center (Futian) from March 25 to 27.

This fair brings together over 1,300 brands, 18 major industrial clusters and more than 80 fashion shows. It integrates trend releases, design catwalks and business matchmaking, alongside diversified events including the International Supermodel Contest, high-level industry summit and Golden Dudou Awards Gala, forming an all-in-one industrial platform for trend insight and resource connection.

SIUF 2026 fully covers all emerging channels such as new retail, social e-commerce, cross-border platforms and boutique buyer stores. You can meet channel leaders from various sectors face-to-face, explore diverse cooperation models and market demands, develop brand-new growth opportunities for your brand, and achieve double breakthroughs in sales volume and market share.

We sincerely welcome you to visit JOYA Technology at Booth 2C42.

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